North America Council

Established in 1978, The Coca-Cola Retailing Research Council is dedicated to understanding and developing practical responses to strategic challenges experienced by the grocery industry and its operators. Its membership is composed of 18 visionary executives representing a variety of retailers, ranging from small independent operators to the nation’s largest chains. The group oversees research initiatives conducted by independent third parties on issues of strategic importance to grocers. As a result, CCRRC generates ideas and solutions by retailers, for retailers.

Untangling the Social Web: Insights for Users, Brands

Social networking is no longer defined by arbitrary status updates posted by Millennials. It has incredible scope and power that demand attention from users, brands and retailers. It is the most popular online activity worldwide and has...

North America, 2014

Rutters Youth Movements Inspires Sustainability

Rutters – A 45 year old convenience store chain located in central Pennsylvania that traces its’ heritage back to the founding of the original family farm in 1747. The company began to go green back...

Asia Pacific, 2014

Eating In: Growing Sales by Helping Customers Eat

Now is the time to come to the aid of our customers by helping them shop for and prepare meals to eat at home. Current economic conditions have amplified an interest in eating better that...

North America, 2010

Connecting the Dots Between Food and Health

North America Council, 2008: Research reports typically deliver answers that distill into neat executive summaries. This one is different. This Coca-Cola Retailing Research Council (CCRRC) report delivers a strategic planning tool—a map of the future of health and wellness...

North America, 2008

Mapping Management Practices that Drive Performance

Why do seemingly similar stores – same size and format, same type of market, same competitive environment – produce such different results? The Coca-Cola Retailing Research Council’s inquiry into great store-level performance began with this...

North America, 2006

The World According to Shoppers

North America Council, 2004: The supermarket’s share of the total grocery business has declined broadly in recent years – average visits made by U.S. households dropped from 85 in 1998 to 72 in 2003.

North America, 2004

Grow With America: Best Practices in Ethnic Marketing

North America Council, 2002: The ethnic composition of the American marketplace is changing.

North America, 2002

New Ideas for Retaining Store-Level Employees

North America Council, 2000: By 2000, the annual cost of employee turnover in the supermarket industry exceeded the entire industry’s annual profit by 40%. The cost implications were huge.

North America, 2000