Established in 1978, The Coca-Cola Retailing Research Council is dedicated to understanding and developing practical responses to strategic challenges experienced by the grocery industry and its operators. Its membership is composed of 18 visionary executives representing a variety of retailers, ranging from small independent operators to the nation’s largest chains. The group oversees research initiatives conducted by independent third parties on issues of strategic importance to grocers. As a result, CCRRC generates ideas and solutions by retailers, for retailers.
North America Council
Managing The Large Food Store of the Future
North America Council, 1985: In the years to come, supermarket managers will oversee a store with more customers, higher sales volume, greater product diversity and more capital investment.
North America, 1985
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Lessons from Japan
North America Council, 1983: Both before World War II and immediately after the government of Japan was turned back to the Japanese by the occupation forces, Japan’s GNP was one-third that of France. Today, the GNP...
North America, 1983
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Planning Your Financial Growth in the 1980′s
North America Council, 1982: How rapidly can a grocery retailing firm grow given its expected level of profitability? Is growth desirable?
North America, 1982
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Productivity Improvement Techniques and Strategy for the Supermarket
North America Council, 1981: Supermarket executives were very much aware of the productivity problem in 1981.
North America, 1981
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The Impact of Energy on Food Distribution in
North America Council, 1980: There have been shortages of vital commodities which threatened national or even world economics.
North America, 1980
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Social Trends in Food Retailing
North America Council, 1980: The Coca-Cola Retailing Research Councils probed the influence of a number of factors on food retailing in the 1980s to provide insight and data on how selected social, human and economic trends...
North America, 1980
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An Economic Analysis of the Food Distribution Industry
North America Council, 1980: Retail food store sales reached $199 billion in the U.S. in 1979 — $93 billion in food chains, $96 billion in independent food stores, and $10 billion in convenience stores. Dollar sales...
North America, 1980
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