Established in 1978, The Coca-Cola Retailing Research Council is dedicated to understanding and developing practical responses to strategic challenges experienced by the grocery industry and its operators. Its membership is composed of 18 visionary executives representing a variety of retailers, ranging from small independent operators to the nation’s largest chains. The group oversees research initiatives conducted by independent third parties on issues of strategic importance to grocers. As a result, CCRRC generates ideas and solutions by retailers, for retailers.
North America Council
Building A Meal Solution Delivery System
North America Council, 1998: In 1998, the Coca-Cola Retailing Research Council (CCRRC) selected supermarket foodservice as the strategic issue to be addressed – specifically, the development of foodservice departments and their profitable operation.
North America, 1998
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Where to Look for Incremental Sales Gains: The
In 1996, a few numbers told the story: a shopper in the average supermarket would find 8.2% of items out-of-stock ...
North America, 1996
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Measured Marketing: A Tool to Shape Food Store
North America Council, 1993: The purpose of this study was to research the effectiveness of card-based preferred customer programs, commonly known as electronic marketing, and to learn why food retailers have had such a range of...
North America, 1993
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New Ways to Take Costs Out of the
North America Council, 1992: In 1992, there were many different opinions on new directions in the retail grocery industry, but a host of studies, reports and articles generally agreed on a consistent picture of the current...
North America, 1992
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Strengthening Your Relationships with Store Employees
North America Council, 1991: In late 1990, a CCRRC study found that there was a lot more to retailing employee turnover than was usually assumed. The study revealed that the demographic problems behind the labor shortages of...
North America, 1991
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Supermarket Merchandising for the 1990′s: A Framework for
North America Council, 1989: Dynamic changes in food retailing and consumer shopping behavior were forcing traditional supermarket operators to rethink how they would continue to successfully compete for consumers’ food dollars in 1989.
North America, 1989
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Assisting and Capturing the Soft Benefits of Scanning
North America Council, 1988: Much has been written about the soft or informational benefits of scanning, and, by 1988, in many industries, from financial services to air transport, information was being used as a strategic tool.
North America, 1988
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Improving Store Management Effectiveness
North America Council, 1986: By asking key questions to 480 store and department managers, in May 1986, the Coca-Cola Retailing Research Council set out to identify and accurately describe the characteristics of effective management in today’s...
North America, 1986
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