Eurasia & Africa

Winning with the Connected Shopper in Eurasia and Africa

The 85 countries of Eurasia & Africa are experiencing a smartphone revolution that will allow a new era of connected shopping, bringing multiple benefits to both consumers and retailers. This report looks at the wants and needs of the region’s urban connected shoppers, 46% of whom are already using mobile devices while shopping in stores. The connected shoppers of today provide a lens for understanding how retailers can use connectivity to reduce the chores of shopping, like parking a car, while enhancing the fun, like discovering a new recipe. The report concludes with seven bets, like the shopping cart of the future, that retailers in the region can make to leapfrog existing retail and eCommerce models to embrace the connected shoppers of tomorrow.

A New Model for Sustainable Development in Eurasia and Africa

This report calls for the ‘re-imagining’ of sustainable development as development that improves the quality of life of consumers — in the short term as well as the long term. It explains how retailers in Eurasia and Africa can develop profitable solutions by abandoning much of the rhetoric of the developed world — and putting people first.

Customer case: Reducing plastic bag use at Nakumatt

Nakumatt Holdings, mid last year unveiled an internal initiative to reduce the use of plastic paper bags across its branches in East Africa through an elaborate behavioural change campaign.

Customer case: Shell conserving biodiversity in South Africa’s floral kingdom

Linking Conservation and Local Economic Development through Sustainable Harvesting of Biodiversity Resources in South Africa Linking Conservation and Local Economic Development through Sustainable Harvesting of Biodiversity Resources in South Africa

Understanding Shopper Loyalty within Different Retail Formats

Eurasia / Africa Council, 2012: The Eurasia and Africa region is home to 92 countries, and almost half of the world’s population. Every month, an estimated one billion grocery shopping trips are made with retailers across the region competing for each and every one.