Latin America Council

The Latin American council, started in the year 2000, includes retailers from all parts of South and Central America, from the northern tip of Mexico to Tierra del Fuego in the south and the Caribbean Islands. Council members represent all forms of retail including supermarkets, hypermarkets, drug stores, convenience stores and on-line shopping.

The Changing World of Shopper Needs and Values

Latin America Council, 2015: Imagine having the ability to look inside the mind of shoppers to understand how changes in economic status, new technologies and even daily challenges impact how consumers make shopping decisions. By...

Latin America, 2015

Retailing In Emergent Markets: Strategic Foundations and Best

Latin America Council, 2010: This report may change the way you think about retailing in emergent markets. Based on rigorous research into leading retailers in six emergent country markets in Asia, Eastern Europe, Latin America and South Africa, this report examines...

Latin America, 2014

Retailing In Emergent Markets: Videos

Retailing In Emergent Markets: (Videos)

Latin America, 2010

Retailing in Emergent Markets

Latin America Council, 2010: Abandon all preconceptions. The best way to approach an emergent market is with openness and a sense of discovery. Looking for absolutes most likely will lead to frustration rather than enlightenment. Some...

Latin America, 2010

Unleashing Latin America's Shopper Needs

In their search for differentiation, modern retailers are constantly trying to anticipate the needs and desires of their current and future shoppers. Looking at their customers’ in-store behavior, this is usually more of a trial-and-error...

Latin America, 2008

Successful Retail Innovation in Emerging Markets

Latin America Council, 2006: What role do consumers play in leading retail innovation? How does successful innovation in retail translate into effective business?

Latin America, 2006

Inside the Minds and Pockets of Latin American

Latin America Council, 2006: After the consolidation of the ’90s, achieving organic growth and attractive returns on investment have become a major challenge for formal players in Latin America.

Latin America, 2005

Creating Value in Retailing for Emerging Consumers

Latin America Council, 2003: Creating value in serving consumer products to Latin America’s sizeable lower income segment, or “emerging” consumer base, is a tempting opportunity – or perhaps even a necessity – for retailers in search...

Latin America, 2003