Europe Council

Established in 1989, the year the Berlin Wall fell and three years before the 1992 strengthening of the European single market, the European Council has tracked the development of what is arguably the most sophisticated grocery market in the world. With members from the largest Western European grocery retailing groups working together with executives from smaller family-owned businesses and from the former Soviet bloc, the Council has published research on customer management, marketing, logistics and people strategy.

Shaping The Future Of Online Grocery

European Council, 2015: Online grocery has been slow to take off in most of Europe. Even in the two most advanced markets—the United Kingdom and France—it accounts for only around 5 percent and 4 percent...

Marks & Spencer’s Plan A

UK retailer Marks & Spencer’s Plan A is an ambitious 5 year plan, launched in 2007 by Executive Chairman, Sir Stuart Rose, which has become a benchmark for sustainable business in the UK if not...

Tesco Knowledge Hub

The social web is moving to the center of modern business strategy . Companies use tools like Facebook and Twitter to engage with consumers, improve customer service and raise brand profile as a part of...

McDonalds Launches Flagship Farm Program

Over 500,000 farms across Europe provide McDonald’s with the raw materials it needs for its more than 7,000 restaurants. These raw materials include wheat, potatoes, tomatoes, lettuce, carrots, fruit, milk, eggs, beef, chicken and pork. ...

Fifty Ways to Grow in European Retail

European retailers and manufacturers are today pitted in a fierce battle for share of declining disposable income.

Exploring the Third Dimension

An effective shopper information strategy is on that addresses the common core information nees of the majority of shoppers as simply and clearly as possible, while promoting engagement, informing choice and serving the variety of...

The Inflection Point: Critical Pathways in Food Retailing

Europe Council, 2007: We marvel at the meteoric rise and spectacular successes of Tesco, Mercadona or Lidl. At the same time, we wonder what happened to Winn-Dixie, the giant North American retailer forced to declare bankruptcy,...

Responding to Discount: A New Business Model for

Europe Council, 2005: This Report summarizes the results of an extensive study on the growth of European discount grocery retailers and the implications of this growth for non-discount supermarkets and hypermarkets. The Project was commissioned by...