Strengthening Your Relationships with Store Employees

North America, 1991
North America Council, 1991: In late 1990, a CCRRC study found that there was a lot more to retailing employee turnover than was usually assumed. The study revealed that the demographic problems behind the labor shortages of the 1980s would be with the industry through most of the following decade. It also discovered that store associate turnover, while a costly problem in itself, was really just the tip of the iceberg. A more serious problem behind the industry’s high turnover was its too-frequent inability to get the most benefit from the talents of its store employees. This report deals with both these problems because one cannot be completely addressed without considering the other. While it outlines ways to cut turnover, its real mission is to help food retailers achieve competitive advantages from the talent working at their stores.