Whilst the average household in the Eurasia and Africa region is not amongst the world’s wealthiest, millions of households are passing through points of inflection making their first purchases of basic packaged grocery products or making health and beauty categories a consistent part of the weekly basket of goods. Price inflation notwithstanding, growing wealth is allowing millions of households across the region to increase their expenditure on groceries in real terms every month.
Eurasia and Africa’s growing demand requires thousands of existing stores to be renovated and thousands of new stores to be developed over the next decade.
In this region of rapid retail growth, the appropriate allocation of finite resource, both human and financial, will be critical for success.