Against this background, the CCRRCA Membership commissioned a study which would benefit the Asian retail community and enable better decisions on which formats would best serve local shoppers and enhance food retailers’ business strategies. The study maps the current Asian food retail format landscape and identifies the drivers and critical elements of successful retail formats.
This study is retail consumer-centric and does not consider formats that are not primarily designed to serve the consumer; business formats (cash n’ carry, wholesale warehouse, etc.) are not included.
The CCRRCA Membership selected IBM Global Business Services to lead the development of this study.
The CCRRCA and IBM Global Business Services explored the available market research across 12 Asian countries. These countries are presented in “country clusters” to facilitate the navigation and extraction of insights across sampled markets. Shopper insights were developed and derived from in-depth, focused discussion with shoppers in five markets via proprietary research conducted by Research International. Importantly, the project reflects the counsel and insight of the 19 CCRRCA members, and the expertise of the IBM Global Business Services team. The opinions reflected in this study are based on these combined data, shopper insights and expert sources.