Europe, 1996
This study examines the “future for the foodstore”:
The Coca-Cola Retailing Research Group, Europe selected this topic as the threats and opportunities facing foodstores in meeting consumer needs are likely to be as great in the next ten years as at any time since the rapid development of self service supermarkets in the 1950’s and 1960’s.
In particular, the concept of the foodstore as a place where people visit is being questioned, coincidental with increasing recognition that much food shopping today is perceived as a chore. Therefore the race is on to offer the consumer better choices about how to access food.