Europe, 1990
This paper concerns itself with two questions. Firstly, exactly what is the 1992 programme? Secondly, what effect will “1992” have on the grocery trade in Europe? Trade in food products between the countries of Europe, if compared with many other items, has always been fairly limited. This can probably be attributed as much to national differences of culture and of taste as to barriers to the free movement of goods. What, therefore, will “completion of the internal market” really mean for food retailers?