Since 1978, the Coca-Cola Retailing Research Council (CCRRC) has helped grocery and convenience store businesses by providing cutting-edge research on industry issues identified by retailers– research by retailers for retailers.
CCRRC has produced more than 60 studies on topics ranging from growth strategies; shopper marketing, research and safety; technology and social media; industry trends and more. These studies make up one of the most valuable collections of original research on grocery and convenience retailing.
CCRRC is recognized worldwide as one of the industry’s most productive think tanks. It consists of six councils that span five continents:
- Asia
- Eurasia and Africa
- Europe
- Latin America
- North America (Includes two councils – one council dedicated to grocery retail and one council for convenience retail)
Each council consists of approximately 15 invited retailers who commit to a set term (usually four years) to spearhead research they identify as important to the industry. The resulting studies provide insights that can be applicable not just to one region, but across the world.
The Coca-Cola Company created the Coca-Cola Retailing Research Council in 1978 to help provide third-party research that would benefit its retail customers. Today, the Company supports this endeavor to ensure that all grocery and convenience retailers have access to insights that can help them grow their businesses.