North America NACS, 2010
NACS / Coca-Cola Retailing Research Council, 2010:
The Big Picture:
The NACS/Coca-Cola Retailing Research Council previously identified a hierarchy of five shopper needs in the convenience channel.
Basic Needs vs. Emotional Needs:
This hierarchy of shopper needs is depicted as a pyramid with five levels. The lower three levels address the shopper’s basic, fundamental needs.