Asia / Pacific Council, 2009: Food Safety issues have been top of mind for the industry over the past several years. Recent food safety breaches have emphasized the critical nature of food safety to the ongoing integrity and financial success of retailers both in Asia and globally.
This study, undertaken by McKinsey & Company under the direction of The Coca-Cola Retailing Research Council Asia membership, was commissioned in order to provide retail leaders with a road map for ensuring enhanced food safety and product quality in fresh food, from source to consumption.
“This study provides detailed insight into the strengths and weaknesses of food safety systems across different Asian countries and food categories,” notes Long Chen, CEO of China Resources Vanguard, China and a member of the Coca-Cola Retailing Research Council Asia.
“In particular, it reveals food safety as the single biggest risk issue for fresh food retailers across Asia Food Safety strategy and execution must be a major focus for Retailer Leadership and their senior management.”